When creating an Amazon repricing rule you have an enormous amount of options available to you, so you can craft a strategy that suits your business and wins more Buy Box.

This help file will guide you through all the steps you need to take to create a Repricing rule for Amazon.

Before you start 

 
  • You need to have a Repricer.com account. To find out how to create one, click here.
 
  • You'll need to have Amazon connected as a channel. To find out how to do this, click here.
 

01 How do Repricing rules work?

Repricer.com’s repricing rules are extremely flexible, so how they work will depend largely on how you set them up. If you create a Repricing rule that has Basic Rule with a Default Pricing Rule and Competitor Rules here’s how it will work:

  1. Each competitor is run through your rule sequence. When they match the conditions of a rule, they stop moving through the sequence.

  2. A virtual price is generated for each competitor based on the rule that they matched.

  3. Once a virtual price has been calculated for each competitor, the most competitive price is applied to your product.

  4. This price is submitted to Amazon immediately. 

 

The Default Pricing Rule will be used as your fallback rule if your competitors don’t match your competitor rules, or if your default rule’s price would put your product at a more competitive price than your competitor rules. You can also choose not to use the default rule as your fall back in the Advanced Options.

02 The 3 steps to creating a Repricing rule

There are 3 steps to creating a Repricing rule in Repricer.com, (1) creating your Basic Rule, (2) choosing your Advanced Options, and (3) creating your Competitor Rules. 

creating-a-repricer

1. Repricer Basic Rule: Here you fill in your Default Pricing Rule, which tells the Repricer how you want to price against competitors when none of them match your competitor rules or if you have no competitor rules. You also chose here how you want to calculate your minimum and maximum prices. 

2. Advanced Options: Here you can tell the Repricing rule to exclude certain sellers or types of sellers, and control how you want the Repricer to behave in certain scenarios, such as if you’re the Buy Box winner, or if you’re competing against Amazon. You can also choose to ignore the Default Pricing Rule, using the Default Rule Fallback option.

3. Competitor Rules: This is where you can get really granular on how you want to compete against your competitors depending on Buy Box status, fulfillment method, stock levels, shipping, and much more. To find out more about this, click here. 


03 How to create a Repricing rule?

First, you’ll need to navigate to the Repricing Rules tab on the left-hand side of your Repricer.com dashboard, click on the +Create a Repricer button on the top right, and choose Amazon Repricing Rule.

choosing-amazon-repricing-ruleYou can choose one of our pre-set strategies that allow you to quickly get set up, or select Create my own Rule in the Custom Rule option.

customer-rule
  • Creating a Basic Rule:

  1. Name your Repricing rule and input whether you want to set your price above or below the competition and by what amount or percent in your Default Pricing Rule. This will form your most basic rule settings. Click Next and move on to the advanced options.

  2. Then choose your Min and Max Prices Manually or based on Net Margin, Cost Price or RRP. You can use different input options for your Min and your Max. For example, you may want to use Net Margin % for their Minimum so that you can always make a certain amount of profit, but you may want your max to be a constant specific value based on RRP. 

basic-rulePro Tip:  Net Margin % repricing allows you to create a repricing strategy based on how much profit you want to make. To learn more about Net Margin Repricing, click here.

Once you have set up your Basic Repricing rule, proceed to the advanced options.

  • Setting the Advanced Options

- Exclusions:

In this section, you can choose which competitors you’d like to include or exclude from your Repricer Rule.

  • Exclude Non-Buy Box Eligible Sellers: Switch this option ON to ensure you don’t change your prices to compete against competitors who aren’t eligible for the Buy Box or leave it off to compete against all merchants.

  • Exclude Out of Bounds Sellers: Choosing to ignore out-of-bound sellers means sellers that fall outside of your minimum and maximum price range will be ignored. This is helpful in a situation in which a retailer is listed as selling the same product as you, but in reality, are selling a much lower quality product, and can, therefore, set a much lower price. To find out more about this, click here.

  • Exclude Amazon: If you do not want to compete with Amazon, you can switch ON this option.

  • Exclude Specific Merchants: Paste the Merchant ID of any specific sellers you don’t want to compete against. Include one Merchant ID per line. To find the Merchant ID, go to your competitor’s storefront on Amazon and copy the string of letters and numbers in front of seller= in the URL.

- Scenarios:

Here you can specify how you’d like the Default Repricing Rule to behave in certain situations. 

If Buy Box Winner: Choose how your Repricing rule behaves when you have won the Buy Box.

You have four potential options:

  • The Repricing rule will carry on as normal, repricing up and down.

  • If a price change is required, it will only allow upward price movements.

  • Proactively reprice upward, to optimize profit. To learn more about the Buy Box Optimizer, click here.

  • Do not reprice.

If No One Owns Buy Box: Choose how your Repricing rule behaves when no-one is winning the Buy Box. 

You have three potential options:

  • The Repricing rule will carry on as normal, repricing up and down.

  • Do not reprice.

  • Change to Minimum price.

  • Change to Maximum price.

If No Competitors: Choose how your Repricing rule behaves when you have no competitors on a listing.

You have three potential options:

  • Change my price to my highest allowed price.

  • Do not reprice.

  • Do not reprice unless outside of Minimum and Maximum price bounds.

If Competition is Below Min. Price: Choose how your Repricing rule behaves when you have competitors below your Minimum price.

You have four potential options:

  • Change my price to my lowest allowed price.

  • Change my price to my highest allowed price.

  • Do not reprice.

  • Compete with the next cheapest seller above my Min price.

If Competition is Matching Min. Price: Choose how your Repricing rule behaves when you have competitors matching your Minimum price.

You have three potential options:

  • Change my price to my lowest allowed price.

  • Change my price to my highest allowed price.

  • Compete with the next cheapest seller above my Min price.

- Out of Stock to Max. Price: Choose to reset your price to Max when an item goes out of stock. That way it won't sell at a price not applicable when back in stock.

- Kick-Start Repricer: The Kick-Start Repricer periodically changes your price to stimulate your competitors to change their price. To read more about the Kick-Start Repricer, click here.

- Velocity Repricer: You can enable the Velocity Repricer to allow products that currently have little competition, to automatically continue repricing once all competition is gone. To find out more about the Velocity Repricer, click here.

- Used Listings: This only applies if you sell Used products.

You can choose 3 ways to compete on Used products:

  • Used products compete equally against all other used listings. For example, Used -Very Good products will compete with all Used products.

  • Used products compete against equal or better quality used listings. For example, Used - Very Good products will only compete with Used - Very Good and Used - Like New products.

  • Used products only compete against equal quality used listings. For example, Used - Very Good products will only compete with other Used - Very Good products.

- Default Rule Fallback: You use the default, so the Repricing rule will revert to the default pricing rule if none of the competitor rules apply, or choose to ignore the default rule.

Once you have finished setting your advanced options, you can move onto creating Competitor rules.


04 Creating a Competitor Rule

In this section, you can get granular the type of competition your Repricer will compete against. 

  • Your Competitors Section

Competitor Pricing Rule: This is your pricing outcome of the scenario you have selected below.

Buy Box Winner Rule: Here you can change your strategy based on whether you have the Buy Box or your competitor has the Buy Box.

Fulfillment Rule: This rule helps you break up your competitors based on fulfillment types. Here you can select if your competitor or you are fulfilled by Amazon or self-fulfilled.

Prime Rule: Here you can select if your competitor or you are Prime fulfilled. 
 

  • Stock and Shipping section

Target competitors based on their stock and fulfillment characteristics.
 

Competitor Stock Rule: Target competitors based on their stock levels.

My Stock Level: Reprice based on your stock levels. For instance, if you have a high amount of stock for a product you may choose to reprice more aggressively.

My Stock Age: Reprice based on your stock age. This way you can change your pricing strategy. This is helpful for instances where you’d like to move old stock quickly or if you have an item that has a sell-by date.

Lead Time to Fulfilment: Reprice based on the amount of time your competitor takes between when a customer places an order, and the seller ships the product. You can choose a range of both minimum days and maximum days.

Last Sale: Here, you can choose to reprice your product based on when the last sale of the product happened. Whether it is hours, days, weeks, or months.

Free Shipping Rule: Here you can change your strategy based on if you or your competitor has free shipping.
 

  • Feedback section

Target competitors based on their feedback rating.
 

Ratings Between: We can also target competitors that have a certain number of ratings on their Amazon store.

Rating % Between: Target competitors based on their overall score based on their reviews over the past 12 months. 
 

  • Include and Exclude section

Include or exclude certain marketplaces or competitors.

Marketplaces: If you have multiple marketplaces you can restrict certain select the marketplaces this rule should apply to. The rule will not match if the marketplace is not selected.

Merchant Exceptions: If you wish to target or ignore a seller, you can choose in the dropdown menu. Whether you chose to ignore or include, input one Merchant ID per line. To find the Merchant ID, go to your competitor’s storefront on Amazon and copy the string of letters and numbers in front of seller= in the URL.

# Competitors Between: This competitor rule is for when you have a strategy targeting products based on how competitive the market for them is.

Further Readings


To find out more about how to assign your Amazon rules to your inventory to start repricing, click here.

Interested in learning more about eBay Repricing Rules? Click here.