The Buy Box Optimizer allows you to maximize your sales by increasing your price when you win the Buy Box. This article will guide you through all you need to know about the Buy Box Optimizer and how to use it within Repricer.com.
How the Buy Box Optimizer Works
Once you have won the Buy Box, the Buy Box Optimizer (BBO) kicks into action and, using Repricer's advanced AI gradually increases your price while ensuring you're always eligible for the Buy Box. If at any stage a competitor manages to take the Buy Box from you, your price will start to compete again.
Did you know?
Repricer knows the maximum price Amazon will award the Buy Box at, so we'll never increase your price above this rate.
How to Set up the Buy Box Optimizer
Simply follow the steps below:-
Navigate to your Repricing Rules. You can use the BBO by either creating a new rule or editing an existing one.
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Once in a rule, and ensure your on the Advanced Rule track.
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Under the Profit Protection section, look out for the AI Buy Box Optimizer.
If you would prefer to set your own Buy Box Optimizer settings rather than using Repricer.com's AI, you can toggle the Override AI option and set your own increments and timeframes for increases.
Further Reading
Interested in winning more Buy Boxes with the Buy Box Chaser? Click here.If you want to learn more about the suppressed Buy Box, click here.
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