Amazon Business, a competitive marketplace for B2B products on Amazon US, UK, Germany, France, Italy, Spain, Japan, India, and Canada, offers a unique product, delivery, and purchasing solutions for businesses of all sizes.

Unlike the standard Amazon consumer marketplace, Amazon Business offers buyers a variety of benefits including price comparisons, bulk discounts, and exclusive pricing.

This help file will guide you through how to reprice Amazon Business prices in your account.

Before you start 

  • You will need to have Amazon connected to your account. To find out more about this, click here.
  • All existing users can trial the Business Repricer feature for 7 days by going to the Business Repricer tab in the Repricing Rules interface. After that, you can sign up for the Business Repricer add-on to keep using the feature. 

Related Videos

The following video covers the same content as this article,

01 Creating a Business Rule

It's very easy to create a Business Repricing Rule, simply follow the steps below.
  1. Go to Repricing Rules.

  2. Then on the right-hand side, select Create a Repricer → Amazon Business Rule.

When creating a Business Repricing Rule, you must input the following information:
  • Business Repricer Name: the name of the Rule in question.

  • Business Price Variation: this variation is the amount below the regular consumer price that Amazon Business marketplace customers will see when they are purchasing the product.

  • Ignore Min/Max Prices: you can choose to ignore the product's Minimum and Maximum prices by enabling the Ignore Min/Max Prices toggle. By default, this is set to Disabled, so the Min/Max prices assigned to the product will continue to be respected.

02 Add Quantity Rules

You can also create Quantity Rules to define specific discounts on the regular price per unit, depending on the number of units purchased by the buyer. 

In this example, if the buyer purchases 10 units of the product, they will get a discount of $0.02 per unit, on top of the Business Price Variation amount/percentage.

You can create multiple quantity rules within the Business Repricer to define different discounts for different quantities purchased by the buyer.

03 Attaching a Business Repricer to a Standard Rule

The Business Rule can now be applied to products by adding it to an existing standard Amazon Repricing Rule. This can be done via the Business Repricer field found in the Scenarios section in the Advanced Options of the default Repricing Rules.

That means that all products applied to this existing standard Amazon Repricing Rule will also include the business price discounts in the chosen Business Rule.

Note: the Business Rule will also respect any existing Min/Max prices that you applied to the product(s) unless you enabled the Ignore Min/Max Prices option.

When viewing the listings in Amazon Seller Central, you will see the prices without VAT. It is your responsibility to define the applicable VAT rates to products within Amazon Seller Central. However, if both yourself and the buyer are VAT registered, Amazon will automatically deduct the applicable VAT at the checkout when the buyer is paying for their purchases. For bulk purchases, Amazon will generate the appropriate invoices for the buyers.

04 Additional details

Amazon Business is essentially a 'separate' Amazon marketplace created only for business buyers. The Business Price Variation field within the Business Rule acts essentially as a replicator. It will push the price of an item from the regular Amazon marketplace to the Amazon Business marketplace depending upon the amount/% you defined. If Quantity Rules are applied, then those discounts will be applied on top of the Business Price Variation. To find out more about replicators and Multichannel Pricing, click here.

Example: your item is currently being sold on the regular Amazon marketplace for £2.00. You created a Business Repricer with a Price Variation set to £0.02 below. This means that the current price on the Amazon Business marketplace will be £1.98. If you also have a Quantity Rule created that states 'if 10 or more items are purchased, then price below the Business price by £0.02'. When the buyer adds 10 items to their cart, then the current price will be £1.96.

Also, no matter what, the ultimate end price of the item with all and any discounts applied still has to be within the normal Minimum and Maximum pricing bounds of the item. This means that you could have 10 quantity discounts on Business Rules, but only 1 could be set on an item if the 9 other quantity discounts put the per-item price below the Minimum price. By enabling Ignore Min/Max Prices, this can be avoided.

Lastly, you won't be able to see your Business prices within your account. Your business prices will be directly updated and you will be able to consult them directly on Vendor Central but Business repricing doesn't show up in the Repricing Events tab as of now.

Further Readings

To find out more about creating an Amazon Repricing Rule, click here.

Interested in learning more about Velocity Rules? Click here.