Note: Price War is currently only available for Amazon marketplaces.
Detecting a Price WarRepricer's new self-learning AI has been given the task of identifying products that have entered a Price War. In order to do this it considers many factors, including but not limited to the number of price changes that have recently occurred, the type of price changes, your competitor's pricing, and historic trends.
Once a Price War is detected, your product will be tagged with our brand-new Price War product status. On your Product Screen, you will see this new status and can even filter for products which are currently in a Price War.Once your product enters a Price War, it will remain in a Price War for 24 hours. This is to allow any changes you make to your product's behavior during this time to take effect. We'll talk more about the actions you can take in the next part of this article. If you'd like to change how long your product will remain in the Price War Status, you can do this on your Channel Screen on the Repricer tab.
Once your product exits the Price War Status, our AI will begin to monitor your product's movements again for future Price Wars.
Taking action during a Price WarWhen your product enters a Price War we have added two new ways for you to take command.
Repricing Status AutomationThe first option is to use the Repricing Status Automation trigger. This trigger allows you to automate your products based on whether your products are or are not in a Price War. Learn more about Automations and how they work in this article or this video.
Amazon Rule ScenarioIf you are on our Plus Plan or higher you will also have access to the brand new Price War Amazon Rule Scenario, 'If my Product is in a Price War'. Using this new Scenario you can control how your product will behave when it enters a Price War state. You have several options to choose from:
- Normal: Repricer up and down
- Upwards: If a price change is required, only reprice up
- Stop: Do not Reprice
- New: Compete with Settings
Note: The New: Compete with Settings option will change your fallback rule settings as well as your Competitor Rule settings. If your existing rule settings are less competitive, they will remain in place. Ie, if your fallback setting is Price Above by 10c and Price War setting is Price Above by 1c, 10c will continue to apply.
Further ReadingLearn more about using Automations in this article
Discover how to use Cross ASIN Repricing in this article