Repricer.com gives you 14 different eBay rule options to choose from so that you can create dynamic pricing strategies and beat your competitors. 

This help file will guide you through how you can set up Repricing rules for eBay.


Before you start 

 
  • You need to have a Repricer.com account. To find out how to create one, click here.
 
  • You'll need to have eBay connected as a channel. To find out how to do this, click here.
 
  • You’ll need to be on the Repricer Ultimate or Extreme plan to access this feature. To find out more information, click here.


Note: To find out more about which products you can Reprice on eBay click here


01 Creating a Repricing Rule

Go to the Repricing rules page and select +Create a Repricer and choose eBay Repricing Rule. 

02 Adding rule basic info

Next, you need to fill in the following fields of the Basic info for your rule. Here are your options:

  • Repricing Rule Name (required): The name of the repricing rule.

  • Pricing Rule (required): How you want to compete with other sellers. You can define if you want to go Above or Below the competition by a set Amount or Percentage. 

  • Non-Catalogue Items: You can choose to select how you wish your Non-Catalogue items to price accordingly by the following options: 

    • Do not Reprice: The eBay product will not reprice and will stay at the current eBay price set. This is the default option.

    • Calculated Min Price: The product price will be based on the product’s set Minimum price, Plus or Minus the current Min price by a set Amount or Percentage.

    • Calculated Max Price: The product price will be based on the product’s set Maximum price, Plus or Minus the current Max price by a set Amount or Percentage.

    • Amazon Price: The product price will be based on any matching products found from your Amazon store (if connected). You can choose which Source Channel (Amazon channel) that you wish to copy the price from, and set a Price Variation Above or Below the Amazon price by a set Amount or Percentage. Find out more about how this works here.

  • Min/Max Product Prices: There are 3 different options on how you wish to base your Minimum and Maximum prices on:

    • Manually Assign: The Min and Max prices will be based on the prices assigned to the products from the Products page, or from the bulk upload options in the Import page.

    • Min/Max - Plus/Minus: Add a percentage and/or fixed value to your existing eBay product listings Base Min/Max prices, to factor in additional item costs. Both the Min and Max Prices can be set to be Plus or Minus the current set Min and Max prices by a set Amount or Percentage. The new Min/Maxs will be called Calculated Min and Calculated Max prices.

    • New Rule Min/Max: Set one Min price and one Max price for all eBay product listings that use this repricing rule. This can be helpful if you have identical or near-identical costs across a set of listings.

Note: if you use the Min/Max - Plus/Minus option, your products on eBay will reprice based on the Calculated Min and Calculated Max prices displayed on-screen:

03 Adding Advanced rule options

Click Next and fill in the Advanced Options. Please see the options for Exclusions and Scenarios below:

  • Only Compete with Top-Rated Sellers: Choose to compete exclusively with ‘Top-rated Sellers’. ‘Top-rated Sellers’ are PowerSellers who consistently deliver exceptional service and are recognized by eBay as Top-rated sellers. They have improved visibility in Best Match search results and display the eBay Top-rated seller badge.

  • Competitor Feedback Count: The minimum Seller Feedback Count your competitors must-have. This is set as a number. For example, inputting 97 here would represent the minimum Seller Feedback Count to be 97% to compete against.

  • Competitor Location: The seller location countries you wish to Include Only (compete with) or Exclude (not compete with) from.

  • Competitor Minimum Quantity: The lowest competitor Stock Quantity you want to compete with. This is set as a number.

  • Specific Competitors: Add the Seller Names you wish to Include Only (compete with) or Exclude (not compete with). 

  • If No Competition: How to reprice products if there is no competition on the product: Do Not Reprice (stay at the current price), Go to Min price, or Go to Max price.

  • If Competition is Below Min: How to reprice when the competition’s price is below your minimum price: Do Not Reprice (stay at the current price), Go to Min price, Go to Max price, or Compete with Next Best Seller and ignore the out of bounds seller.

  • If Competition Matches Min: How to reprice when the competition’s price matches your minimum price: Go the Min price or Go to Max price.

  • If New Calculated Price is Below Min: How to reprice if your new calculated price would fall below your minimum: Do not Reprice and ignore the price change, reprice and Go to Min price, or automatically Go to Max price.

04 Reviewing the Repricing rule

Click Next to review your rule, and Save the rule once you're happy.


Further Readings


To find out how to assign your Rules to your inventory, click here.

Interested in learning more about using Multichannel pricing for eBay? Click here.