Pricing your products competitively is vital to winning the Buy Box.

With this in mind, the Buy Box Chaser increases your chances of winning the Buy Box by allowing you to move prices downward, to avoid being stuck at an uncompetitive price.

This help file will guide you through all you need to know about the Buy Box Chaser option in

Before you start 

  • You need to have a account. To find out how to create one, click here.
  • You’ll need to be on the Repricer PlusUltimate or Extreme plan to access this feature. To find out more information, click here.
  • You'll need to have Amazon connected as a channel. To find out how to do this, click here.

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01 How the Buy Box Chaser Works

The Buy Box Chaser will only kick in when you are not winning the Buy Box, and will never go below your minimum price.

Once you win the Buy Box or alternatively hit your minimum price, the Buy Box Chaser will stop. It will only reprice by the amount and time intervals that you choose when setting it up (see below). 

02 How to set up the Buy Box Chaser

Simply follow the steps below:
  1. Navigate to your Repricing Rules. You can use the Buy Box Chaser by either creating a new rule or editing an existing one. 

  2. Once in a rule, navigate to the Advanced option which is the second step of your rule settings. 

  3. Under the Scenarios section, there is a Buy Box Chaser toggle that you need to switch on to enable the feature.4. Once the Buy Box Chaser is enabled, the settings will appear. Here you need to set how often you want your price to decrease and how much. 

Above is an example that allows the Buy Box Chaser to decrease your price by 1% every hour. 

Further Readings


To learn more about the Multichannel Pricing option in, click here. 

Interested to find out more about the Buy Box Optimizer? Click here.
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