As with any piece of software knowing the basics is vital to making the most out of your free trial. In this article I wanted to introduce you to eBay Repricing, how it works, and how you can use it within Repricer. I've prepared this article to give you a basic overview, it will include links to other, more detailed articles on the subjects covered, so feel free to explore them along the way! If you haven't yet completed your onboarding, learn more about that process in this article.
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How does eBay Repricing work?

The first thing we need to discuss is eBay Repricing and how it works on an in-depth level.

Repricer will use the Barcode (ISBN / UPC / EAN) on your products to match competitors selling the same product. Periodically, Repricer will check all your products and competitors to confirm their pricing, and using this data adjust your price to compete. This means that in order to make the most of eBay Repricing, it's important to set a barcode on all of your product listings. 
Please note that eBay Variation listings are not yet supported by eBay Repricing. You can however use Repricer's Multichannel Replicator for these listings. Learn more about our Replicator feature in this article.
This is a very surface-level explanation of eBay repricing. If you'd like a more detailed explanation, take a look at our article here.

Let's talk about Repricing Rules

Now we know how Repricing works, let's talk about how you use Repricing Rules to reprice! Using Repricer's powerful rules you can build out your own custom strategies, telling Repricer how you want your price to be changed based on your competitors and how your product's price is developing.

Within Repricer you can bring up your Repricing Rules by selecting Repricing Rules on the sidebar on the left of your Repricer app. There are four kinds of Repricing Rules within Reprier, each with its own purpose, with Standard Rules being the most common.

Standard Rules

Standard Rules allow your products to compete with other sellers. They allow you to target the specific sellers, price against the cheapest seller, and generally try to secure more sales by competing with other sellers. They are the most common type of rule when it comes to repricing, and are available for both Amazon and eBay. 

We have two articles you can use to look at Standard Rules in more detail. Click here to look into Amazon Standard Rules, or here to look into eBay Standard Rules.

Sales Rules (Amazon Only)

Sales Rules are most commonly used by White Label / Private Label sellers who don't have competitors but still want to reprice. More importantly, they're useful for all sellers, even if you have competitors! Instead of using your competitors to guide your price on Amazon, Sales Rules allow you to use your total sales or the velocity of your sales (increasing/decreasing) to guide your price. 

Here is an article that gives you a more detailed breakdown of our Sales Rules and how you can use them.

Business Rules  (Amazon Only)

Business Rules allow you to control your Amazon Business prices from within Repricer. You can determine how much of a discount to give business buyers and apply any quantity discounts (if any) you wish to offer.

Here is an article that gives you a more detailed breakdown of our Business Rules and how you can use them.

Replicator Rules

Replicator Rules allow you to pass your Amazon Repricing results from Amazon over to other marketplaces or your webstore. Using a Multichannel Replicator you can send, for example, your Amazon price to your Shopify webstore, or eBay store.

Here is an article that gives you a more detailed breakdown of our Replicator Rules and how you can use them.

How about Minimum & Maximum Prices

Now that we've discussed Rules, let's talk about Min Max prices. If your rules are how your product is going to reprice, your Min Max prices are the bounds within which your rule can operate. They are, in simple terms, the floor and ceiling prices for your product.

Your minimum Price should be the lowest price you are willing to sell your product at when you take into account your various costs. Your Maximum Price should be a realistic price for your product but high enough to secure a good profit.

The next important thing to note is that your Minimum and Maximum Prices are made up of both your product's sale price and shipping. From the perspective of your Minimum and Maximum Prices, if your product is selling at $10 + $2, this is $12, not $10.
Important Note: You should always consider the worth of your product when assigning Maximum Prices. If you wouldn't buy a product at it's Max Price, then it's too high! It's better to make a smaller profit and actually get it, vs pricing high and never selling your product.
Learn more about how you can assign your Min Max prices to products in this article.

Understanding what Repricer is doing

Now that we've discussed Rules and Min Max Prices, let's consider how you know what Repricer is doing and how you can evaluate your product and account performance. Through this section, I'll take you through some of the common parts of Repricer you might want to review.

Recent repricing activity

The first trick you can use to review your repricing is to simply look at products that have recently been repriced to ensure Repricer is pricing the way you expect. 9 times out of 10, if Repricer isn't putting your product to the price you expect, your settings can be tweaked to suit your needs, as catching those situations early is ideal! 

On your Repricer Product Screen, you can filter for products that are configured to Reprice to review. Let's show you how,

  • Login to Repricer
  • Select Products > eBay
  • Click the filter icon (top right)
  • Set Repricing Status to Product Configured to reprice

Event History & Product Insights

Sticking with product-level feedback, let's consider two other ways you can review what Repricer has been up to. First, for each product, you can bring up your Repricing Activity. Repricing Activity is a timeline of every time Repricer has repriced your product. It comes with useful insights such as why it was repriced that way, which rule was applied, and even what rule feature might have triggered the reprice. Powerful stuff! You can access your Repricing Activity by opening any product on your product screen and clicking the Repricing Activity button at the top.
Review Rule Performance
Repricing Rules, as we've discussed are vital to Repricer. They let you determine different repricing strategies and even try out new strategies. But how do you compare the results between rules or even just keep on top of how each is behaving? That's where our Repricing Rules Screen comes in, keeping you informed of all the vital statistics for products tied to your rule and its performance.

To bring up your Repricing Rule Performance, open your Repricing Rule Screen and click on any Repricing Rule. This will expand your Performance Dashboard.

Review Account Wide Performance

Last let's consider how you can keep tabs on account-wide performance. Your Repricer Dashboard is your main port of call to review this sort of data. We have an entire other article that breaks down the Dashboard and the various insights available here, so I won't repeat them here!

Further Reading

To learn more about using Amazon with Repricer, check this article.
To learn more about Cross ASIN Repricing, check this article.