Using Repricer for Brand and White Label Products

As well as offering competitor repricing, Repricer also offers a suite of features which will be useful to brand and white-label sellers. If you sell unique products, have no competitors or generic products with competitors listed on alternative ASINs, Repricer has you covered. In this article, we'll introduce you to these powerful features and how you can use them to boost your sales.

Getting Started with Repricer

If you're a brand seller or white-label seller you can benefit from a Repricer trial. This 14-day free trial will let you see the benefits of Repricer as well as giving you full access to our powerful Expert plan. Learn more about how to get started with a Repricer Trial and the onboarding process in this article.

Note, these features are currently only available for Amazon Marketplaces

Once you have started your trial and completed your setup, you will gain full access to Repricer including access to Sales Rules and Cross ASIN repricing. Speaking of which, let's discuss them now.

No Competitors- no problem, with Sales Rules

Most repricers require you to have competitors to determine the best price point for your products to sell. But what do you do when you don't have competitors? That's where Sales Rules come in. Sales Rules have been specially built to allow you to reprice without competitors. Rather than using your competitors to guide your price, they will adjust your price based on your sales or orders. Sales Rules come in two flavours,

Velocity Sales Rules

Velocity Sales Rules allow you to reprice based on the velocity changes in your sales over a period of time. For example, your sales have grown by less than 10% or your sales have dropped by 5% or more in the past 7 days.

Volume Sales Rules

Volume Sales Rules allow you to reprice by setting specific sales goals or thresholds you want to hit, and what will happen if you hit said goals. For example, increase my price by 10c if I sell less than 15 units in 24 hours.

Have competitors on some listings?

Do you have a mix of products, some with competitors and some without? No problem! Sales Rules can be tied into your Competitor Repricing Rules so they swap over to Sales Rules automatically when you have no competitors on an ASIN.

This is just a quick overview of Sales Rules, take a more detailed look at how they work and how to use them in this dedicated article.

Competitors selling on other ASINs? Use Cross ASIN.

Do you tend to sell products which are unique so they have their own product ASINs but are very similar to competitors? Perhaps you have your own white-label branded USB sticks or T-shirts? While standard repricing works against competitors on the same ASIN, using Cross ASIN repricing you can target upto 5 other ASINs and compete with competitors on all 5 instead of just the one you are listed on.

Learn more about Cross ASIN repricing in this dedicated article.

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