You can find two types of Rules in your account. Default Rules and Competitor Rules, here to help you fine-tune your Repricing.

This help file will go through how Competitor Rules work so that you can start creating your own and making more sales.

Before you start 

  • You need to have a account. To find out how to create one, click here.

01 Practical Example

Let’s work through a simple example in which you are an FBM Prime Seller for a certain product. You have the Min price* for this product set to 5 and the Max is set to 15.

*When adjusting your Min price, bear in mind that it must include your shipping costs. (if you are using cost-based Repricing and have entered your costs, will set your Min and Max for you).

You have your Default Rule switched ON, and it's set to Below the competition by 0.02 (amount).

You have 3 Competitor Rules:

  1. If you are FBM and your competitor is FBM Prime = Match price.

  2. If you are FBM and your competitor is FBM = Price above by 0.02.

  3. If you are FBA and your competitor is FBA = Match price.

You have 3 competitors (A, B, and C).

  1. Competitor A is FBM and their price is 9.50 (+2.50 shipping), so 12.
  2. Competitor B is FBM Prime and their price is 11.
  3. Competitor C is FBA and their price is 10.50.

These competitors are run through the Rules and a price is generated for your item for each competitor.

The results:

  • Competitor A matches Competitor Rule 2 so the price generated for you for this competitor is 12.02.

  • Competitor B matches Competitor Rule 1 so the price generated for you for this competitor is 11.

  • Competitor C does not match any of your Competitor Rules (you are not FBA in this instance)
  • The Default Rule is not checked as Competitor Rules 1 & 2 matched.

Competitor Rule 1 is applied as it has achieved the cheapest price of the Competitor Rules.

While this scenario is quite simplistic, it does highlight an important point: You should always try to create intelligent Competitor Rules and cover yourself for all scenarios.

Our Repricing Rules templates are a great place to start – and can be edited to suit you. To find out more, click here.

There are many options within the Competitor Rules that you can use to target your competitors:

  • General Details:  Buy Box Winner Rule; Fulfilment Rule; Prime Rule.

  • Stock and Shipping: Competitor Stock Rule – whether in stock or domestic; Stock Levels; Stock Age; Last Sale; Free Shipping.

  • Feedback: Rating Count; Rating Score %.

  • Include and Exclude: Marketplaces; Merchants; #Competitors Between.

Further Readings

To find out more about when and how Rules apply in, click here.

Interested in learning more about how Competitor Rules work? Click here.

For a video giving you an overview of the Competitor Rules, click here.
exclude competitors