Repricer allows you to customise your rules to your business needs. We understand that not all sellers need this level of customisation so we have two types of Amazon Rules: Default Rules and Competitor Rules. In this article, we'll discuss these types of rules and how they work, alongside a practical example of how these two types of rules interact.

What are Competitor Rules and Default Rules?

Every Repricing Rule has a Default Rule. The Default Rule determines how you are going to compete with other sellers. The most common approach to a Default Rule is to go below your competitors by 1c, however, you can of course match or price above your competitors. Your Amazon metrics will allow you to determine the best Default Rule for your account.
A Default Rule is essentially a broad brush that applies to all competitors. But we know that not all competitors are equal and there are some we'd want to compete with differently. For example, if you have an FBA competitor you'll want to compete with them more aggressively than an FBM competitor. This is where Competitor Rules come in.

A Competitor Rule is essentially a rule within a rule. Within each Competitor Rule, you can determine the scenario in which it would apply and how you would like to compete with your competitor. This means you can be very granular in how you look at your competitive landscape and have your rule react differently depending on who your competitors are.

Examples of Competitor Rules could be: 1) go below your FBA Competitors by 10c; 2) go below FBM competitors by 1c; and 3) price above competitors that have less than a 90% feedback score.  

You can also control what happens if your Competitor Rules don't match any other sellers. You can have it fallback to your Default Rule or apply your No Competitors Scenario setting. You can learn more about Competitor Rules and how to make them in this article.

Practical Example

Let’s work through a simple example in which you are an FBM Prime Seller for a certain product. You have the Min price for this product set to $5 and the Max is set to $15.

You have your Default Rule switched ON, and it's set to Below the competition by 0.02 (amount).

You have 3 Competitor Rules:

  1. If you are FBM and your competitor is FBM Prime = Match price.
  2. If you are FBM and your competitor is FBM = Price above by 0.02.
  3. If you are FBA and your competitor is FBA = Match price.
 

You have 3 competitors (A, B, and C).

  1. Competitor A is FBM and their price is 9.50 (+2.50 shipping), so 12.
  2. Competitor B is FBM Prime and their price is 11.
  3. Competitor C is FBA and their price is 10.50.

These competitors are run through the Rules and a price is generated for your item for each competitor.


The results:

  • Competitor A matches Competitor Rule 2 so the price generated for you for this competitor is 12.02.
  • Competitor B matches Competitor Rule 1 so the price generated for you for this competitor is 11.
  • Competitor C does not match any of your Competitor Rules (you are not FBA in this instance)
  • The Default Rule is not checked as Competitor Rules 1 & 2 matched.

Competitor Rule 1 is applied as it has achieved the cheapest price of the Competitor Rules. While this scenario is quite simplistic, it does highlight an important point: You should always try to create intelligent Competitor Rules and cover yourself for all scenarios. Our Repricing Rules templates are a great place to start – and can be edited to suit you. To find out more, click here.

There are many options within the Competitor Rules that you can use to target your competitors:

  • General Details:  Buy Box Winner Rule; Fulfilment Rule; Prime Rule.
  • Stock and Shipping: Competitor Stock Rule – whether in stock or domestic; Stock Levels; Stock Age; Last Sale; Free Shipping.
  • Feedback: Rating Count; Rating Score %.
  • Include and Exclude: Marketplaces; Merchants; #Competitors Between.

Further Reading

To find out more about when and how Rules apply in Repricer, click here.
Interested in learning more about how Competitor Rules work? Click here.
For a video giving you an overview of the Competitor Rules, click here.
exclude competitors