Your Repricing Rules allow you to create strategies and determine how your products are going to reprice. In this article, we will explain how and when these rules will be applied to your products.
How Repricing Works
Before we talk about Rules, it would be helpful for us to understand how repricing works more generally. Amazon and eBay Repricing each work slightly differently, we will explain both below,
Amazon Repricing
When a competitor changes their price on one of your listings Amazon sends Repricer a notification. This Price Event Notification (PEN for short) contains vital details about your ASIN and the prices of your competitors. Using the data supplied in this PEN, Repricer is able to instantly reprice your product based on your repricing rule and upload that new price to Amazon, keeping your product competitive.
This is a very surface-level explanation of the Repricing Lifecycle. If you'd like a more detailed explanation, take a look at our article here.
eBay Repricing
Repricer will use the Barcode (ISBN / UPC / EAN) on your products to match competitors selling the same product. Periodically, Repricer will check all your products and competitors to confirm their pricing, and using this data adjust your price to compete. This means that in order to make the most of eBay Repricing, it's important to set a barcode on all of your product listings.
This is a very surface-level explanation of eBay repricing. If you'd like a more detailed explanation, take a look at our article here.
What are Amazon Competitors Rules and Default Rule?
A Default Rule is a general rule that will apply to all competitors regardless of their fulfilment method. For example, Price below the competition by 0.01. It is entirely possible to run Repricer solely with this type of general Rule or be more specific using Competitor Rules.
You can use Competitor Rules to be more specific in targeting competition – for example, if I am FBM and my competitor is FBA, price below by 5%.
How Default Rules and Competitor Rules are applied
If you have both your Default Rule and your Competitor Rules active, your Competitor Rules are run through first.
Each seller on your listing is run through your Competitor Rules in turn and Repricer will calculate the final price for each. Once all Competitor Rules have been checked, Repricer will take the lowest price returned from your Competitor Rules and make that your product's new price. This is to allow you to be as competitive as possible.
If none of your Competitor Rules apply, then the Default Rule will be used instead. We have a more detailed explanation including examples in this article.
Note, you can set your rule to never apply your Default Rule on your Repricing Rules settings. This way you can only use Competitor Rules.
Further Reading
To find out more about Repricing Rules on Amazon, click here.Interested in learning more about Competitor Rules in Repricer. Click here.
