The Repricing Rules allow you to create strategies and determine how your products are going to reprice.

This help file will explain how and when these Rules get applied.

Before you start

  • You need to have a account. To find out how to create one, click here.

01 Default Rules and Competitors Rules explained

A Default Rule is a very general rule that will apply to all competitors regardless of their fulfillment method. 

You can have a very general Repricing Rule that only has a Default Rule active – for example, Price below the competition by 0.01.

You can also create Competitor Rules that can be much more specific in targeting competition – for example, if I am FBM and my competitor is FBA, price below by 5%.

every Repricing Rule you create has a Default Rule. 

02 How default rules and competitors rules are applied

If you have both your Default Rule and your Competitor Rules active, your Competitor Rules are run through first.

That's why the order of your Competitor Rules matters.

Your competitors are run through your Competitor Rules and when they match one, they stop at that and a price is generated for your product. They do not move on to other Rules once they have matched one Competitor Rule.

If you have a competitor that does not match a Competitor Rule, the Default Rule then applies to that competitor, and a price is generated for your product based on that.

The lowest price that is generated from all of your competitors (be it one that has matched a Competitor Rule or your Default Rule) is the price that is sent to Amazon for your product.

Further Readings

To find out more about Repricing Rules on Amazon, click here.

Interested in learning more about Competitor Rules in Click here.