Repricer includes powerful product insights which allow you to see the price movements of your SKUs over time, Buy Box ownership, detailed insights into each of your SKUs, and much more. This article will help you identify actionable insights to beat your competition and win the Buy Box more often.
Note, Product Insights are only available on the Amazon Product Screen
Accessing Product Insights
You can dig into your product insights on Repricer's Product Insights page. To bring it up, you need to first open your product,- Click Product, Amazon (or search for your product)
- Click on the product you'd like to look into
- Click Product Insights on the top of the Product Sidebar
Product Insights Dashboard
The Product Insights Dashboard provides you with the information you need to beat your competitors to the Buy Box. Access the most insightful data about your product’s performance on Amazon, including:
- Price movements over time versus competitors
- Buy Box price range data – instantly adjust your price to match this range
- Buy Box owners – see who wins the Buy Box for this product most often
- Sales trends
With this valuable information, you can then adjust your repricing strategy to own the Buy Box more often.
Sales Trend
The Sales Trend graph shows your sales in terms of both total orders and revenue. We only display your sales information as we do not have access to competitor sales data. You can turn each metric (line on the graph) on and off by clicking on its name in the legend above the graph – allowing you to closely analyze the relationship between every metric.
Buy Box Owners
If a Buy Box ownership is shared on a product, then the Buy Box Owners graph will display who these owners are. You can also see the frequency of BuyBox wins for each seller.
The numbers and percentages shown refer to repricing events, rather than time. Repricing events are created when a competitor changes their price.
These give a great guide to your performance and you can use this information to set rules targeting specific competitors. Simply click on the competing seller to create a specific rule to target this merchant.
Repricing Movement
The Repricing Movement chart and graph shows the number of repricing changes that have occurred with your product over the specified time-period. Monitor the repricing status of the product by the overall price changes, upward pricing, and downward pricing.
Expand the chart to show the Repricing Movement graph to display the movements over time.
Product Timeline
The Product Timeline displays the date and time that important events have occurred with the product. When the Buy Box was won or lost, when the minimum and maximum prices were changed on the product, and when the assigned repricing rule of the product was changed.
Further Reading
If you would like to find out more about Competitor Insights, click here.If you would be interested in learning more about Repricer reports, click here.
