includes powerful product insights which allow you to see the price movements of your SKUs over time, Buy Box ownership, detailed insights of each of your SKUs, and much more.

This guide will help you identify actionable insights to beat your competition and win the Buy Box more often.

Before you start

  • You’ll need a account to use the Individual Product Insights. To find out how to create one, click here.

  • You’ll need to be on the Repricer Ultimate plan or above to access this feature. To find out more about our plans, click here.

01 Product Insights

  1. Select the Repricer tab on the top of the page.
  2. Select Products on the left-hand side of the screen.
  3. Click on the product you wish to see insights for.
  4. Select the green Product Insights button.


02 Product Insights Dashboard

The Product Insights Dashboard provides you with the information you need to beat your competitors to the Buy Box.

Access the most insightful data about your product’s performance on Amazon, including:

  • Price movements over time versus competitors

  • Buy Box price range data – instantly adjust your price to match this range

  • Buy Box owners – see who wins the Buy Box for this product most often

  • Sales trends

With this valuable information, you can then adjust your repricing strategy to own the Buy Box more often.insights dashboard

03 Sales Trend

The Sales Trend graph shows your sales in terms of both total orders and revenue. We only display your sales information as we do not have access to competitor sales data.

You can turn each metric (line on the graph) on and off by clicking on its name in the legend above the graph – allowing you to closely analyze the relationship between every metric.sales trend

04 Buy Box Owners

If a Buy Box ownership is shared on a product, then the Buy Box Owners graph will display who these owners are. You can also see the frequency of BuyBox wins for each seller.

The numbers and percentages shown refer to repricing events, rather than time. Repricing events are created when a competitor changes their price.  

These give a great guide to your performance and you can use this information to set rules targeting specific competitors.

Simply click on the competing seller to create a specific rule to target this merchant.
buy box owners

05 Repricing Movement

The Repricing Movement chart and graph shows the number of repricing changes that has occurred with your product over the specified time-period.

Monitor the repricing status of the product by the overall price changes, upwards pricing, and downwards pricing.

Expand the chart to show the Repricing Movement graph to display the movements over time.
repricing movement

06 Product Timeline

The Product Timeline displays the date and time that important events have occurred with the product.

When the Buy Box was won or lost, when the minimum and maximum prices were changed on the product, and when the assigned repricing rule of the product was changed.product timeline

Further Readings


If you would like to find out more about Competitor Insights, click here.

If you would be interested in learning more about generating reports with, click here.