Competitor Insights is a feature that allows Repricer.com customers to view their most aggressive competitors and quickly create tailored rules to beat them.

This guide will help you actively target your rivals so you can win the Buy Box more often.


Before you start

 
  • You’ll need a Repricer.com account to use the Competitors tab. To find out how to create one, click here.
     

  • You’ll need to be on the Repricer Ultimate plan or above to access this feature. To find out more about our plans, click here.
     


01 Where do I see the Competitors tab?

  1. Select the Repricer tab on the top of the page.
  2. Select Competitors on the left-hand side of the screen.

The Competitors screen provides you with an in-depth analysis of how you are performing on a specific Amazon channel.

The page is split into two sections: Your Marketplace and All Competitors.

02 Your Marketplace

In ‘Your Marketplace’, you can choose which Amazon store to focus on. You can then use this information to get an overall view of our channel.

Are we winning the BuyBox on more SKUs than with the lowest price?

This could show us that the lowest price is not something that is important to the majority of our inventory.

Are we winning the lowest price but not winning the BuyBox?
This could mean we need to look at other sections of the BuyBox as we are winning on price. We may need to focus on feedback. Since you are already using Repricer you can get a 14 day trial of our Feedback tool. To find out more, click here.


03 All Competitors

The competitive advantage with this feature is found in the All Competitors section. Here you have the ability to view a list of your top 10 competitors and target them based on these insights. Your competitors are listed in the first column and will be in order, from the strongest competitor downwards.

  • SKUs Won Buy Box

The number of SKUs for which I am currently winning the Buy Box against this specific competitor.

  • SKUs Lost Buy Box

The number of SKUs for which I am currently losing the Buy Box against this specific competitor.

  • # of FBM SKUs

The number of SKUs for which I am currently losing the Buy Box against this specific competitor and when they use an FBM fulfillment method.

  • # of FBA SKUs

The number of SKUs for which I am currently losing the Buy Box against this specific competitor and when they use an FBA fulfillment method.

  • # of Prime SKUs

The number of SKUs for which I am currently losing the Buy Box against this specific competitor and when they use a Prime fulfillment method.

  • SKUs Lost not At Min.
The number of SKUs for which I am currently losing the Buy Box against this specific competitor and the current price is not at my Minimum.
 
  • Feedback Rating
The competitor's current feedback rating on Amazon.
 
  • Target Competition
This is where the Competitor tab can power more sales. Using the Target Competition feature, you can create multiple unique Competitor Rules and strike back at your competitors, see more below.

04 Target Competition

Think of this Compete Rule as a sub-rule that is bolted onto your existing Repricing Rules. To find out more about Competitor Rules, click here.

By clicking on the target icon, the Create Competitor Rules box will open. From this menu, you can create your own unique Competitor Rule to specifically target this competitor.

  • Repricing rule

You can choose which Repricing Rule/Strategy you want to add this additional competitor rule to. This is a single existing competitor rule which is added to your Repricing Rule/Strategy.

  • Marketplace 

Your current selected marketplace is set. You have the option of including other marketplace channels.

  • Competitor Rule Sequence

You can select the order in which this rule will be read when an event takes place. If you want to prioritize this competitor rule ensure it is set to Insert this rule first in the list. If you want other potential competitor rules to match before this rule is applied you can Append this rule to the end of the list.

  • Competitor Pricing Rule

Now you get to choose how you want to compete. With this new scenario, how do we want to reprice against this competitor?

The next settings are additional filters we can use based on FBA settings, Stock levels, Stock age, Shipping, etc. Use a combination of the settings to set unique and laser-focused rules.

When you are happy with the details you have entered, click on Create complete rules for to put your rule into action.
 


Further Readings

 

If you would like to find out more about creating Competitor Rules, click here.

If you would be interested in learning more about how Competitor Rules work, click here.