Proactive Repricer AI is a safeguard feature that protects you by ensuring your price is up to date by frequently communicating with Amazon's API. In this article, we will take you through understanding Proactive Repricer AI.

What is the Proactive Repricer AI?

Repricing is normally reactive in nature. A competitor changes their price and Repricer is made aware of the change and reprices your listing. But how do you get ahead of the curve? This is where Proactive Repricer comes into the picture.

Our new Proactive Repricer AI works quietly on your account and detects situations where it believes that your competitor data might need to be refreshed.

How does Proactive Repricer AI work?

This safeguard feature will proactively go to the Amazon API to check products that are configured to reprice, and if we have not had a price event notification for that product in a set period of time. If a reprice is due, we then reprice your listing proactively.  
Note:  A product will only be checked by Proactive Repricer AI if it is in stock, has a min & max set, and a rule attached.

Can I manually trigger a Proactive Reprice?

If for some reason you need to update pricing data without waiting for the AI to pick it up you can manually trigger the Proactive Reprice on an individual product. To do this open the Repricer Product Screen (Product > Amazon) and then click on a product. Click the ... button and select Proactive Reprice. If a Proactive Reprice leads to a change in your price you will see a Proactive Reprice event on your Repricing Activity Screen.

Further Reading

If you'd like to learn how to reprice against sellers listed on other ASINs, click here.
If you'd like to learn more about the Repricer API, click here.