Google Campaigns allows eCommerce sellers to sell their products on Google Search.

This help file will try and explain what the benefits are of using Google Campaigns Ads.


Before you start

  • You’ll need an Admin login to Repricer.com. If you don’t have an Admin login, you can request one from an Admin user within your business.
 
  • You will need to have your Google Campaigns setup completed. To find out how to do it click here.

01 What is Google Campaigns?

Google Campaigns allows eCommerce sellers to sell their products on Google Search. When a customer searches Google for a product, Google Campaigns listings show up in the all results tab, but also in the images tab and in the google campaigns tab.

02 Why should I list on Google Campaigns?

  • Google Campaigns is more visual than google ads, including product images creating a better shopping experience. Google Campaigns has 30% higher conversion rates than text-only ads.
  • Google Campaigns allows you to reach purchase intent: People viewing your products will have typed a relevant search term into google. 
  • It’s free! Google has made Google Campaigns free for all merchants to sell on.

03 How does Repricer.com’s Google Campaigns Add-On help?

Repricer’s Google Campaigns module makes it super easy to add your products from your website to Google, to manage your products, and to get help with your listings when you need it.

Here are more details about how we can help:

1. Onboarding (Listing your products)

Onboarding to Google Campaigns without Repricer.com: Getting set up on Google Campaigns is very time-consuming. The steps include setting up a Google Merchant Center account, creating a Google Ads account, going through many verification steps, and, most challengingly, adding conversion snippets onto every product page and onto your checkout page - depending on the number of products you have, this can be very time-consuming.

Onboarding to Google Campaigns with Repricer.com: With Repricer.com’s google campaigns module, you can automatically create a Google Merchant Center, a Google Ads Account, and link the two. We also provide a plug-in that you can install on your webstore to automatically take care of the remarketing tags and conversion snippets. The entire process takes less than five minutes.

Note: Remarketing and tagging are only currently available for Magento, WooCommerce, or PrestaShop. If your webstore is hosted on Shopify or BigCommerce, we provide you with detailed instructions that significantly simplify the process.

2. Feed management (Managing your products)

Feed Management without Repricer.com

This step is one of the most arduous of the entire Google Campaigns experience. Not only is the initial upload a manual, laborious process but also you then need to keep your product information up to date at all times going forward. This becomes a constant, ongoing endeavor.

Feed Management with Repricer.com

With Repricer.com’s Google Campaigns module, your product feed is taken care of automatically. Our software pulls SKUs and relevant data directly from your webstore (Shopify, Magneto) and pushes it out onto your Google Merchant Center account on a continual basis. Automatically pulling data from your webstore removes a major headache for eCommerce sellers, making Google Shopping easier, faster, and more manageable.

3. Customer Support (Getting help when you need it)

Customer Support without Repricer.com

If you set up a Google Campaigns account by yourself, your only point of contact is directly with Google Support. If you have an issue, you join a long list of hundreds of thousands of vendors.

Customer Support with Repricer.com

When you sign up for Repricer.com, we have the resources to be extremely high-touch and are readily available when needed. Our team is highly experienced with Google Campaigns. We are there to help if you’ve any issues with onboarding, feed management, or getting the most out of your listings.

04 How much does Repricer.com’s Google Campaigns Add-On Cost?

To find out more about Google Campaigns pricing, click here. 


Further Readings

 

Do you want to start using our Google Campaigns module? Start your 14-day free trial here

If you want to learn more about Google Campaigns Onboarding, click here.