The Google Campaigns Dashboard makes it easy for you to see how your Google ads campaigns are performing.

This help file will guide you through all the data presented on the Google Campaigns Dashboard.

Before you start

  • You’ll need an Admin login to If you don’t have an Admin login, you can request one from an Admin user within your business.
  • You will need to have your Google Campaigns setup completed. To find out how to do it click here.

01 Viewing Campaign Performance

To visit the campaign dashboard, click on the Google Campaigns tab

From here, you'll be able to track all the key metrics around your campaigns. Click on the radio button to toggle on and off the various metrics in the graphs.

Your campaign metrics are the following:

  • Clicks: The number of times your ad has been clicked.

  • Cost: The Cost of your Google ads.

  • Conversion Value: The value of conversions from a click to a sale.

  • Impressions: The number of times your ad has shown on a search result.

  • Average Cost Per Click: The average cost of each click per ad.

  • Conversions: How many sales were generated from an interaction with the ad.

  • Click-Through Rate: A ratio showing how often people who see your ad end up clicking it.

You can also view ad performance by device and get an overview of the current status of your products.

02 Product Overview and Warnings

The Product Overview dashboard allows you to quickly understand the status of your products. The warning screen tells you what products need action, click on any of the warnings to get a closer view of the related products.

Further Readings

If you wanted to learn more about managing your Google products, click here.

Interested in learning more about what is Google Campaigns and why you should use it? Click here.