Repricer’s Multichannel Repricing feature allows multichannel sellers to manage pricing across their online marketplaces and webstores from a single dashboard, ensuring pricing parity across sales channels.
How does the Multichannel Pricing feature work?
It sends prices from a primary source channel - the marketplace from where you want the prices to be copied from - to a destination channel - the marketplace or eCommerce webstore that you want to send the source channel’s prices to. The source channel must be an Amazon marketplace. Repricer.com supports all Amazon marketplaces.
You can individually edit the prices for each SKU, increasing it by a currency amount or by a percentage, or you can choose to match the source price - it's up to you!
You also have the option to blanket increase, decrease, or match all shared SKUs in the destination channel.
When you choose Walmart as your integrated destination channel, Repricer.com will pull all the SKUs from Walmart into Repricer.com and map the matching SKUs from your Source channel to them.
You’ll be able to edit each SKU individually from within Repricer.com.
Adding Walmart as a Multichannel Replicator
To begin using Multichannel Pricing, you need to set up a Replicator. Think of Replicator as a repricing rule but for price replication across sales channels. You can set up a replicator for each of your source channels.
The Replicator will take the price of your products from your Amazon Source Channel, and push (map) that price to your Destination Marketplaces. You can then define the destination price variation on both a marketplace-wide level, or on an individual SKU-by-SKU level, so that it is either exactly matching the Amazon product price, above the Amazon product price by an amount/percentage, or below the Amazon product price by an amount/percentage. The destination price variation can help ensure your price parity across all of your sales channels.
Setting up a Replicator can be done via the updated CSV Replicator Import file.
To set up a new Replicator, click on the `+ New Replicator` button. You will now be taken to the 3-step Replicator wizard.
The first step is to give your new Replicator a name and set an optional Default Price Variation. This is the amount/percentage above or below your Amazon channel that we will map (push) to your Destination channel. Setting a Default Price Variation in this field will be applied to all products that have been imported (this can be edited on a SKU-by-SKU basis in Step 3).
Next, select the Source (Amazon) channel that you wish for your prices to be copied from, and then select the Destination channel that you wish for your prices to be mapped (pushed) to. Once the desired channel have been selected, click Next.
If you’ve selected Walmart from the Destination Channel in Step 1, we will begin to automatically link your Amazon products with your Walmart products. This is done via the Walmart API, and will take a few minutes, depending on your inventory size. Once this is completed, we will then automatically take you to Step 3, where you can review, edit, and confirm your recently created Replicator, before we begin pushing those price changes.
Once we have completed matching as many of your Amazon SKUs with the equivalent Walmart SKUs, you will be presented with the final Review Replicator page. This page will display all of the SKUs found in your Destination (Walmart) channel, regardless of Linked status. You can then search for all imported Walmart SKUs and filter SKUs by their Linked status and Last Update. The following columns are displayed on this page:
Destination SKU all SKUs found in the Destination (Walmart) channel. Clicking on any of the SKUs will open a slider with additional product details.
Source SKU the linked SKU found in Amazon. If not linked match was found with the Destination SKU, this field will be empty. To link a SKU, simply type the Amazon ASIN in the field and click enter. If a linked match was found, clicking on the Amazon SKU will open a slider with additional product details from Amazon.
Source Price the current price that the product is selling on Amazon for.
Price Variation the default Destination Price Variation from Step 1 will be set here. If you want to change this on a SKU-by-SKU basis, then you can do so here.
Link the Linked status of the Destination SKU. Click on the X will unlink the Destination and Source SKUs.
Last Update the last time that we pushed the price from Amazon to the Destination channel.
If you need to edit your SKUs on a bulk basis, then clicking on the Manage via CSV button will allow you to download the Import CSV file with the automatically linked SKUs already filled out. You can then edit and re-upload the file via the same page. For the Replicator to work, 2 columns are required: "source_sku" and "destination_sku". The other columns can be left blank and are optional. Please see the Reference section below to see the various fields within the Replicator CSV Import template.
Once you a happy with your Replicator, click Save Replicator to begin pushing your Source (Amazon) prices to your Destination channel.
Reference: CSV Template Fields
Within this section, you will find details on the various fields within the Replicator CSV Import template.
source_sku: (required): Your Amazon SKU
destination_sku: (required): The SKU which matches that Amazon product on your chosen channel
min_price: The minimum price you might like to apply to an individual SKU
max_price: The maximum price you might like to apply to an individual SKU
beat_by_amount: The default amount above or below your Amazon price for an individual SKU. ("5.00" for +5) ("-5.00" for -5)
beat_by_type: The type of increase or decrease you would like to apply (Type "amount" or "percent" depending on what option you want)