Google Campaigns allows eCommerce sellers to sell their products on Google Search.

Setting it up is quite complex so this guide will try and explain what tRoas are and which ones are recommended to set when using Google Campaigns.

Before you start

  • You’ll need an Admin login to If you don’t have an Admin login, you can request one from an Admin user within your business.
  • You will need to have your Google Campaigns setup completed. To find out how to do it click here.

01 What are tROAS?

Target ROAS (tROAS) lets you bid based on a target return on ad spend (ROAS). This Google Ads Smart Bidding strategy helps you get more conversion value or revenue at the target return-on-ad-spend (ROAS) you set. Your bids are automatically optimized at auction time, allowing you to tailor bids for each auction.

Note: to find out more about tROAS, click here.

02 What tROAS should I set?

Setting up Target ROAS depends on your own business goals. Just remember that if you set it too high, the algorithm could be too conservative with your budget and not spend it all. We recommend starting a few 100% lower and then incrementing upwards once per week until you get to your ultimate target.

Pro Tip: You should monitor your Cost and Conversation Value to view the effect the tROAS changes are having.

Further Readings


If you would like to find out more about managing your Google Products, click here.

If you would be interested in learning more about using the Google Campaigns Dashboard, click here.