This help file is a practical and easy-to-use guide to common terms that you might come across when using Google Campaigns. 

Before you start

  • You will need to have your Google Campaigns setup completed. To find out how to do it click here.

Glossary of Terms

  • Merchant Center: 

Merchant Center is a tool that helps you upload your shop and product data to Google and make it available for Shopping ads and other Google services.

To find out more about Merchant Center, click here.
  • Google Ads:

Google Ads is Google's online advertising program. Through Google Ads, you can create online ads to reach people exactly when they're interested in the products and services that you offer.

  • Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
  • Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
  • There's no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that's comfortable for you, and easily measure the impact of your ad.
To find out more about Google Ads, click here.
  • Smart Shopping: 

Smart Shopping is a campaign type within Google Ads, with the goal to simplify advertising products on Google Ads platform by using automated bidding and ad placement.

Smart Shopping campaigns feature both Product Shopping ads and display ads which are eligible to appear on the Google Search Network, Display Network, YouTube, and Gmail. Smart Shopping gives businesses with smaller bandwidth the ability to generate product listing ads with minimal assets and input required.

To find out more about Smart Shopping, click here.

  • Target ROAS (tROAS):

Target ROAS (tROAS) lets you bid based on a target return on ad spend (ROAS). This Google Ads Smart Bidding strategy helps you get more conversion value or revenue at the target return-on-ad-spend (ROAS) you set.

Your bids are automatically optimized at auction time, allowing you to tailor bids for each auction.

To find out more about tROAS, click here.