How does eBay Repricing work and what products can I reprice?

Repricing products on eBay is the best way to keep your prices competitive and make more profitable sales. In this article, we'll explain how eBay Repricing works and how you can use it to drive additional sales on eBay.

How does eBay repricing work?

While Amazon has a shared ASIN where all sellers offer their products, eBay doesn't take the same approach. Each seller will create their own listings with unique titles, descriptions and keywords. Repricer will reprice your products by using the products' UPC / EAN / ISBN to match against competitors with the same. This does mean that it's important to add a UPC / EAN / ISBN on your product - otherwise, you won't be able to take advantage of true eBay Repricing.

Within Repricer products with UPC / EAN / ISBNs are classed as Catalogue, while those without are classed as Non-Catalogue. If you have non-catalogue products or variation listings, we offer other methods of pricing your products, which we discuss further down this article.

Note: In order to download listings into Repricer.com you will need to ensure that a unique Custom Label (SKU) has been assigned to each product. You can use a free application on eBay called Selling Manager to easily set custom labels on your listings.

How to setup eBay Repricing

Much like Amazon, eBay repricing within Repricer works by repricing your products using a Repricing Rule and within your Min Max price range. Learn how to create repricing rules and set Min and Max prices in these articles. Once you have configured products to reprice, Repricer will start to reprice these listings.

Note: We will be able to reprice your ‘Buy It Now’ products only, ‘Auction’ listings cannot be repriced with eBay repricing.

Prioritising Repricing on eBay

eBay tightly limits how much repricing activity can occur on its platform, limiting repricing activity to 1,000 products per day. To ensure that sellers can still have maximum flexibility to reprice what they want, Repricer will automatically reprice your priority products and then reprice the remaining products over time. This allows you to assign more than 1,000 products to reprice, but not all of them will reprice each day. Let's take a look at an example,

You 2,300 products set to reprice, of which 350 are classed as Priority.

In the above example, all 350 products will reprice each day. This means that 650 non-priority products will also be repriced each day. At this rate, the 1,950 non-priority products will each be repriced once every 3 days. If you have a large number of products, we offer other methods of pricing your products, which we discuss further in this article.

What does Repricer consider a Priority Product?

Repricer will automatically assign Priority Status based on a product's Recent Sales and when it was last restocked (moved from out of stock to in stock). We will take up to 45 days' worth of data into account when determining Priority Status. You can see which products are considered Priority on your Repricer Product Screen under the Status field.

To be eligible to be a Priority Product, an eBay SKU must be in stock, configured to reprice and be a Catalogue listing.

Note - If you have under 1,000 eBay Catelogue products configured to reprice - all configured catelogue products will be marked Priority automatically.

eBay Repricing vs eBay Replicating

Other than eBay Repricing, you have the option to use an eBay Replicator. An eBay Replicator (Expert plan feature) allows you to replicate your products Amazon price to the some product on eBay. Learn more about how these work and how to set them up in this article.

eBay Repricing is perfect for your best products, and those which you have UPC / EAN / ISBN data for. While replication is better for your less vital products or those missing these details.

Note - If a product has been included in an eBay Replicator and eBay Repricing rule, the Repricing Rule will take priority and replication will not take place. To allow Replication - you should set the Repricing Rule to OFF.

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